South and Hickory Facade

Area Activity Guide: ROC the Taste

July 2018

It’s a Party in the Parcel!

What do you want to see happen at Parcel 5? Visit Rochester’s most hotly debated space while it’s still vacant to get a bite of something big. The weekend of Friday and Saturday, July 27th and 28th, 2018, an incredible array of Rochester-area restaurants and vendors will come together to give festivalgoers a taste of the best the Flower city has to offer. The first-ever ROC the Taste, which is free to attend, will showcase Rochester’s greatest chefs, cooks, and culinary creators via $1 sample portions and full-price signature dishes. And since you can’t have a food festival without live local music, bands will be rocking out on two stages throughout both days. Bring your appetite and your umbrella, because this smorgasbord of local dining options will be going on from 11 am to 11 pm Friday and Saturday, rain or shine.

What’s a Good Time without a Great Cause?

The sponsors and vendors at ROC the Taste will be making this a “Warrior Weekend” by raising money for Wilmot Cancer Center and Honor Flight Rochester. Wear your colors and show support for cancer awareness and our veterans. Get the latest on Facebook here.

  • South and Hickory Place
  • 661-663 South Avenue
  • Rochester, NY 14620
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