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Area Activity Guide: ROC the Taste 2019

July 2019

A Festival of Flavors

On July 26th & 27th, ROC the Taste is back for 2019! This free event is designed for those who love to blend and sample the best culinary creations Rochester has to offer. The event brings together more than 30 restaurants and food vendors, each offering $1 portions so you can sample to your heart’s delight. It’s all set against a backdrop of fabulous live local music in the heart of the city on a Western New York summer day. Local restaurants and vendors will offer a wide variety of food, merchandise, and more. While each food vendor will offer at least one $1 sample item (until they run out), don’t worry — there will also be full-size, regularly priced items so that you can get your fill of all your favorite flavors of Rochester.

A Great Meal and More

This year’s ROC the Taste event will feature a family fun zone sponsored by WellNow Urgent Care, as well as two stages showcasing free live music throughout the weekend. To be wowed by young local talent, check out the special Tribute to Youth: Youth Talent Showcase on Saturday, July 27th, from 11 am to 1:30 pm. Visit the ROC the Taste website for the full lineup of live performances.

Essential Details

The 2019 ROC the Taste Food and Music Festival will take place on Parcel 5 and the surrounding streets on Friday, July 26th and Saturday, July 27th, from 11 am to 11 pm, rain or shine. Admission is free, but be sure to bring some ones for those bite-sized dishes. The event is presented by The Summit Federal Credit Union and TOPS Friendly Markets.